Portfolio
Portfolio
Isabel Rodriguez paz
19/02/1997
Isabelrcontact@gmail.com
507 6606 2815
Panamá
www.isabelrpilustraciones.com
I am an organized and dedicated illustrator and designer, with skills in digital illustration and UX design. My creativity and attention to detail have allowed me to lead projects from conception to completion. I use exceptional communication to forge productive team relationships, always focusing on achieving established objectives. My commitment is to constant learning and boosting the potential of those around me in design.
My experience
My experience
UX Designer & Illustrator
UX Designer & Illustrator
Technical Skills
Technical Skills
Illustration
Freelance 2019- Present
- I have illustrated and designed the visual identity for more than 5 children's books for Panamanian and foreign authors, as well as for my own works.
Graphic Design
Freelance 2019- Present
- I helped an education travel agency grow their social networks.
- Creation of content for social networks for corporate companies.
- Editing and design of books for children's authors.
- Create designs for printing such as: banners, catalogs, menus, etc. for a frozen pizza distributor.
Company: Grupo Persa 2022
- Video filming and content editing for social networks
- Design Patterns for Paper Bags
- Planning educational and entertainment content for social networks
Company: Lau Estudios 2022-2023
- Planning educational content for social networks
- Design post for Instagram, Facebook and linkedin.
- Filming and editing videos for YouTube, TikTok and Instagram.
- Respond to customer messages on social media.
- Attend events to take photos and film videos.
Company: Megamall 2024
- Graphic design
- In charge of creating visual pieces according to the brand for social networks.
- Photo and video editing
- Assistance with the marketing team in generating ideas for monthly content.
University of Panamá
Visual Arts | 2015-2019
Google
Básicos de marketing digital | 2023
Google y Coursera
UX Design y UX Research | 2024
Education
Education
Table of contents
Table of contents
1. La floristería app
2. Adopt a friend app / web
3. Abacaxi app / web
All of this projects have been made for the google ux design course*
UX Research
UX Design
UX Research
UX Design
App for a flower shop
by Isabel Rodríguez.
The Product
Design a mobile application so that customers can place orders at La Floristería.
Project Duration
February - March 2024
Project overview
Project overview
Project overview
Project overview
The Problem
Some shopping applications are difficult for people who are not used to technology.
Some shopping apps take a long time to complete the steps.
My Rol
The Goal
Create an application that is easy to use for users unfamiliar with technology.
Some shopping apps take a long time to complete the steps.
Responsabilities
Understanding
the User
Understanding
the User
- User research
- People
- Issues
- User journey map
User Research: Summary
User Research: Summary
Some users are familiar with the technology but want to speed up the steps to
buy something, other users are not as familiar with the technology, but with an interface
Simple and detailed steps, are ready to learn how to use the application.
User Research: Pain Points
User Research: Pain Points
1
1
Pain Point
Users often have to fill out long forms to make their purchase.
2
2
Pain Point
Users can't find the purchase button in the app, they don't know where to start.
3
3
4
4
Pain Point
Users can't use the app correctly on their phone, the text is too small, or everything is confusing.
Pain Point
Users prefer to pay only when the item has reached its destination.
Person: Juana
Person: Juana
“In my job I am in charge of practically everything, I need to spend as little time on my cell phone as possible”
- Spend as little time as possible on my cell phone.
- Finish the job quickly.
- Focus on the pending work.
- Cell phone apps are very complicated for you.
- You feel like you don't have enough time for trivial things.
Goals
- Age: 26 years
- Education: Bachelor's degree in graphic design and communication
- Hometown: Panama
- Family: 1 younger brother, dad and mom
- Occupation: General Marketing Manager
Juana is a 26-year-old woman who works in a marketing agency. Some of her tasks are: contacting clients, organizing events, contacting suppliers, etc. Juana loves spending time at her apartment, doing crafts or going out with her friends after work.
Frustrations
User journey map
User journey map
We want the process of viewing the floral arrangement options offered by the store and the user's purchase to be done in a simple and easy way.
Starting
the Design
Starting
the Design
- Prototipo en papel
- Prototipo digital
- Prototipo de baja fidelidad
- Estudios de usabilidad
Paper Prototype
Paper Prototype
For this process we don't really use the paper itself, we draw digitally, but following the principles of the paper prototype.
Digital Prototype
Digital Prototype
One of our main goals for this project was to create a clean and simple design.
Shipping data with a button that allows you to save the data as default..
Another goal for this project is to streamline the purchasing process. This is why we created the option to save the user's shipping data for future orders.
Low fidelity
Prototype
Low fidelity
Prototype
The user can log in or register if they do not have an account yet. Then you can access the menu, view the catalog, add to the shopping cart and complete the purchase.
Link: https://www.figma.com/proto/ulAZdAvv4Js e3P3ai86wfu/IMG_4341?type=design&nod e-id=8-2&t=KMnokSlCQFX0unF6-0&scaling =scale-down&page-id=0%3A1&starting-poi nt-node-id=8%3A2
Usability Studies: findingss
Usability Studies: findingss
In our usability studies we wanted to find out how easy it was for users to complete their purchase.
Round 1 findings
- It is difficult for the user to choose an arrangement because there are too many options.
- The user knows how to find the menu.
- It is difficult for the user to log in.
Round 2 findings
- The user knows how to add a product to the shopping cart.
- The user was able to complete the purchase without problem.
- The user was able to find the menu.
Refinement
Design
Refinement
Design
- Mockups
- High fidelity prototypes
- Accessibility
Before the usability study
Mockups
Mockups
Our goal was to create calls to action that were easy to understand, without complicated icons.
After the usability study
Mockups
Mockups
Before the usability study
After the usability study
Mockups
Mockups
Hight Fidelity
Prototype
Hight Fidelity
Prototype
Accessibility considerations
Accessibility considerations
1
1
We place the call to action buttons in a bright red color for people who have reduced visibility, just like the images in the catalog.
2
2
We created an intuitive design, with detailed steps for people who are not familiar with the technology.
3
3
In the future, we want to add text-to-speech functionality for people with reduced visibility.
Coming soon
Coming soon
- Conclusions
- Next steps
Conclusions
Conclusions
Impact
Impact
- In general, users found the app very intuitive and easy to use. Some participants suggested the option of being able to place orders at home.
What we learned
What we learned
- During the project we learned to continue listening to the user so that the final product meets the necessary characteristics for a better user experience.
Next Steps
Next Steps
1
1
Implement videos of the floral arrangements, once the app is more developed.
2
2
Add other new pages like: user profile, contact, about, etc. so that the user can freely navigate the app.
3
3
Add the option for the app to accommodate people with color blindness, so that when choosing flowers it is not so difficult for them.
UX Research
UX Design
UX Research
UX Design
Web design for a animal shelter
by Isabel Rodríguez.
Project overview
Project overview
The Product
Design a website for an animal shelter.
Project Duration
March- April 2024
Project overview
Project overview
The Problem
- Users want to be able to meet the animals up for adoption in one place, without first having to go to the shelter in person.
- People who run animal shelters are usually too busy to handle visitors every day at the shelter.
My Rol
The Goal
- Create a website where all the animals up for adoption are collected and can be updated.
- Design a website that is as organized as possible.
Responsabilities
Understanding
the User
Understanding
the User
- User research
- People
- Issues
- User journey map
User Research: Summary
User Research: Summary
Some users would love to have a single site where they can see and know which animal is up for adoption, where they can learn its history and data effectively, without worrying about having to travel to a physical site first.
User Research: Pain Points
User Research: Pain Points
1
1
Pain Point
Users do not have much time to travel to places.
2
2
Pain Point
Users would like the idea of having videos of the animal more. They like the photos, but they are not enough.
3
3
4
4
Pain Point
Users prefer to use the website rather than the cell phone application, because they can see the images better.
Pain Point
Users prefer to meet the animal online before traveling to the shelter.
Person: Rogelio
“Seeing my loved ones happy is what makes me the most happy”
- Finding the perfect pet for my child.
- May the adoption process not be so tedious.
- Being able to meet all the dogs in one place.
- I don't have much time to look for a dog.
- I would like to meet all the dogs up for adoption, but I know it is difficult.
Goals
- Age: 35
- Education: software engineer
- Hometown: Panama
- Family: Married
- Occupation: software engineer
Rogelio is a father who has a 3-year-old son and wants to find him a life partner.
Rogelio is a little stressed because he has not had time to meet the dogs that are up for adoption that appear on various shelter social media accounts, he would like to be able to meet them all, in one place.
Frustrations
User journey map
User journey map
We want the pet search process to be very organized and simple for the user.
Starting
the Design
Starting
the Design
- Prototipo en papel
- Prototipo digital
- Prototipo de baja fidelidad
- Estudios de usabilidad
Paper Prototype
Paper Prototype
For this process we played a lot with the idea of using more images than text on the screen.
Digital Prototype
Digital Prototype
One of our main goals for this project was to create a clean and simple design.
Here a very simple menu is shown, where the user can find options: Adopt, vlog, donate, contact.
We designed a gallery so that the user can view all the animals up for adoption.
Low fidelity
Prototype
Low fidelity
Prototype
The user can enter the website and go directly to the option to adopt and choose between cats or dogs. You can also donate something to the shelter.
Usability Studies: findingss
Usability Studies: findingss
In our usability studies we wanted to find out how easy it was for users to make an appointment to meet their new best friend.
Round 1 findings
- It takes a while for the user to load the photos.
- The user knows how to find the menu.
- It is very easy for the user to enter the adopt menu.
Round 2 findings
- It still takes a while for the user to load the photos.
- The user was able to make his appointment without problem.
- The user knows how to navigate the web freely
Refinement
Design
Refinement
Design
- Mockups
- High fidelity prototypes
- Accessibility
Mockups
Mockups
Our goal was to classify each section of the website very well to facilitate the user's search.
Before the usability study
After the usability study
Before the usability study
After the usability study
Hight Fidelity
Prototype
Hight Fidelity
Prototype
Link: https://www.figma.com/proto/rmviZbHnNhJTBQ8ALIV9EG/Website-refugio-de-perros?type=design&node-id=135-347&t=QkqTiMmrFhEwWc9V-0&scaling=min-zoom&page-id=0%3A1&starting-point-node-id=135%3A347&show-proto-sidebar=1
Accessibility considerations
Accessibility considerations
1
1
2
2
3
3
We place the call to action buttons in a bright yellow color for people who have reduced visibility.
We created an intuitive design, with detailed steps for people who are not familiar with the technology.
In the future, we want to add text-to-speech functionality for people with reduced visibility.
Coming soon
Coming soon
- Conclusions
- Next steps
Conclusions
Conclusions
Impact
Impact
- In general, users considered the website very useful for searching for animals for adoption. The flow is quite understandable and simple.
What we learned
What we learned
- During the project we learned to continue listening to the user so that the final product meets our objectives.
Next Steps
Next Steps
1
1
Videos of the animals can be implemented so that the user can better understand their personality.
2
2
We want to add a text and image reader for blind people.
3
3
We want to add a special animals option, so that the website is not only about rescued dogs and cats, but this also depends on the shelter.
UX Research
UX Design
UX Research
UX Design
Healthy food app and web adaptation design
by Isabel Rodríguez.
Project overview
Project overview
The Product
Design an app and a responsive website for a social cause.
Project Duration
May 2024
Project overview
Project overview
The Problem
- Users wants to eat healthy but they dont have much time to think about a elaborate recipie.
- Users need easy access to a place where they can find easy and fast recipies to eat healthy.
My Rol
The Goal
- Create an app and a responsive website with easy recipies to eat healthy.
Responsabilities
Understanding
the User
Understanding
the User
- User research
- People
- Issues
- User journey map
User Research: Summary
User Research: Summary
The user wants to take care of their health by eating healthy, but they dont have much time for cooking a elaborate meal, they want to be able to follow simple steps to cook a easy meal.
User Research: Pain Points
User Research: Pain Points
1
1
Pain Point
Users do not have much time to cook.
3
3
Pain Point
Users preffer to have the information in their hands.
2
2
Pain Point
Users don´t know what to cook with the ingridients they have.
4
4
Pain Point
Users wants to eat healthy but tasty at the same time.
Person: Miranda
“I buy all kind of stuff to eat healthy but i simple dont have the time and the knowledge to prepare a meal”
- Take care of my health and my families health.
- Eat less outsite
- Learn how to cook easy and delicious meals.
- I don't have much time to dedicate to the kitchen.
- Because i dont have much time i always eat outside.
Goals
- Age: 56
- Education: science
- Hometown: Panama
- Family: Married
- Occupation: Nurse
Miranda is a nurse who live with her husband and her two kids at home, she wants to bring her own food to work but she dont have anought time to cook something for her, so she always eat outside. Miranda is worry about her health, she wants to star eating more healthy.
Frustrations
User journey map
User journey map
we want the user to be able to cook something helathy according with the ingredients they have at home.
Starting
the Design
Starting
the Design
- Prototipo en papel
- Prototipo digital
- Prototipo de baja fidelidad
- Estudios de usabilidad
Paper Prototype
Paper Prototype
For this process we came out with three different versions for the home screen and we end it up using all of them for different screens on the app.
Paper Prototype
Paper Prototype
For this process we came out with three different versions for the home screen and we end it up using all of them for different screens on the app.
Digital Prototype
Digital Prototype
Log in screen
Sign up screen
Home screen
Menú screen
Recipie screen
Profile screen
Recipies screen
Low fidelity
Prototype
Low fidelity
Prototype
The user can enter the website and go directly to the option to adopt and choose between cats or dogs. You can also donate something to the shelter.
Usability Studies: findingss
Usability Studies: findingss
In our usability studies we wanted to find out how easy is for the user to navigate on the app.
Round 1 findings
- It takes a while for the user to load the photos.
- The user knows how to find the menu.
- It is very easy for the user to create a profile.
Round 2 findings
- The user would like a category for vegans.
- The user finds the recipies easy to follow.
- The user knows how to navigate the web freely.
Refinement
Design
Refinement
Design
- Mockups
- High fidelity prototypes
- Accessibility
Mockups
Mockups
Our goal was to create an app where people can search for healthier options of food.
Before the usability study
After the usability study
Before the usability study
After the usability study
Hight Fidelity
Prototype
Hight Fidelity
Prototype
Link: https://www.figma.com/proto/ulAZdAvv4Jse3P3ai86wfu/IMG_4341?node-id=183-2&t=7bE0zkK8nmMrxks2-0&scaling=scale-down&page-id=0%3A1&starting-point-node-id=183%3A2&show-proto-sidebar=1
Accessibility considerations
Accessibility considerations
1
1
2
2
3
3
Our app have bright colors, not only for the aesthetic of it, but because that way is better for people with low vision.
We created an intuitive design, with detailed steps for people who are not familiar with the technology.
In the future, we want to add text-to-speech functionality for people with reduced visibility.
Coming soon
Coming soon
- Conclusions
- Next steps
Conclusions
Conclusions
Impact
Impact
- The user was able to get to know new recipies to eat more healthy in an easy way. we create a community of people that have the same value in common, take care of their health.
What we learned
What we learned
- During the project we learned about other ways to eat, we met people that were vegans or that practice keto diet, and so many more. we want to expand our app to be more inclusive in the food world.
Next Steps
Next Steps
1
1
Video tutorials of how to prepare the meal.
2
2
implement a system where the user can take pictures of the ingredients they have and the app will recomend automatically a meal.
3
3
implement more options for vegans